Certain buzzwords and buzz-ideas take over the grant world (and the larger world) at various times. “Innovation” is one concept everyone loves. According to Google’s Ngram viewer, “innovation” has appeared to triple in popularity over the last two centuries. Way back in 2010 we wrote “Change for Change’s Sake in Grant Proposals: When in Doubt, Claim Your Program is Innovative.” That’s still true today and will likely be true for many years to come. But being “innovative” often feels contrary from being “experienced.”
Innovators are often the brash upstarts, while experienced applicants are supposed to apply their knowledge of the past to the problems of the present.* As we wrote in “When It Comes To Applying for Grants, Size Doesn’t Matter (Usually)” and “So, How Much Grant Money Should I Ask For? And Who’s the Competition?“, the size and experience of an agency will often dictate the logic argument made for why a given proposal should be funded.
Arguing that you have experience providing similar services is at odds with claims about being radically innovative. Markets depend on creative destruction, and the grant system exists in part to facilitate the exit of sclerotic nonprofits and the creation of nimbler nonprofits. Consider, this from “How Tesla Will Change the World:”
Over time, big industries tend to get flabby and uncreative and risk-averse—and if the right outsider company has the means and creativity to come at the industry with a fresh perspective and rethink the whole thing, there’s often a huge opportunity there.
Fortunately for grant writers and applicants, very few funders are going to think that hard about the distinction between innovation and experience: we’ve never heard that any of our clients have had a funder point out this conundrum to them. Funders are managed by humans—mostly, anyway—and like most humans their motivations are not only obscure to observers, and also often to themselves. So a good grant writer can still argue that the applicant is somehow both innovative and experienced. The number of truly “innovative” programs we’ve seen is quite small, but that’s because social and human services attempt to get people to behave in ways that they don’t feel like behaving.**
* As, for example, Steven Berlin Johnson argues in Where Good Ideas Come From.
** When I wrote this post I was thinking about “In Grant Writing, Longer is Not Necessarily Better.”