Surfs Up: Seliger + Associates Is Back Where We Started From (More or Less): California

A guilty pleasure during the mid-2000s was watching The O.C. with our then-high-school-age twins. Between the typical nighttime soap opera plot twists, the series produced occasional insights, had appealing actors and perpetuated the “endless summer” mythology of Southern California that we mine with good effect in counterpoint when writing needs assessments for LA-area clients. But best of all were the indie rock songs, and best of these was the theme, “California.” From an aerial position, the camera pans over incredible Newport Beach bluff-top houses during the opening credits as one-hit wonders Phantom Planet cries:

We’ve been on the run
Driving in the sun
Looking out for #1
California here we come
Right back where we started from.

After leaving California on the day of O. J. Simpson’s slow speed-speed chase in 1994, Seliger + Associates has come right back where we started from. Well, not exactly—it’s Huntington Beach in SoCal, not Danville in NoCal, but close enough. Faithful readers will know that we and our business have migrated over the years from NoCal to Seattle to Tucson to Surf City.

When I was at Sandburg Junior High in Golden Valley, a beach-deprived suburb of Minneapolis, I was a big fan of the Beach Boys. I was even bigger fan of Jan and Dean, who recorded Surf City. To paraphrase Brian Wilson, who wrote the lyrics, now that we’ve gone to Surf City, we hope it’s “two grants for every client.”

Faithful readers will also know that when I travel by car, I observe the passing scenes of Americana with a grant writer’s eye. This relatively short move confirms that, like Mark Twain, the rumors of the death of the Great Recession are greatly exaggerated. As I did when I drove from Seattle to Tucson two years ago, I saw many signs of economic dislocation on my way to Surf City a few weeks ago—vacant and abandoned buildings and folks in broken down cars at rest areas that evoke the the Joads, although it was hard to say whether they were fleeing from or to California. Even in LaLa Land, it is obvious from empty retail and office space, car lots with few vehicles and fewer shoppers, $1 meal deals, and a dearth of help wanted signs that good times have not arrived outside the precincts of the New York Times and Federal Reserve spokespeople.

Bad economic news is, of course, good news for grant writers, as I’ve been blogging about for the last three years. Seliger + Associates has been busy churning out proposals, which is the primary reason readers have not seen a post from me for a few weeks. Now the move is more or less complete, and we’ve just about caught up with deadline obligations. I will get back to writing at least a post every two weeks or so.

There is lots of interesting news that impacts grant writers and grant seekers. Perhaps the most important is the incredible number of RFPs on the street, which will be true throughout the summer, and the reality that Congress will significantly decrease discretionary spending for FY ’12 as part of a debt ceiling deal with the Obama administration. I’ve written about the former repeatedly in recent months and will write about the latter soon. But, now, I think it’s time to power down the iMac, leave the office, go home, put on my baggies, and take the puppy to the Huntington Dog Beach, easily the best dog beach in the world, to see if the Surf’s Up:

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