In Isaac’s post about the NFL spurring new interest in domestic violence, he points out the likely public response to the issue: more grant money. He’s showing what is likely to happen, and he is tracing the formation of a new grant wave—as we have done before.
We want to clarify one point: we aren’t trying to minimize domestic violence as an issue. Our purpose in writing this blog is never to minimize or maximize issues. In one of our oldest posts, “What to do When Research Indicates Your Approach is Unlikely to Succeed: Part I of a Case Study on the Community-Based Abstinence Education Program RFP,” our goal was not to minimize or maximize teen sex education either: it was to describe real-world issues grant writers face. The job of the grant writer is first and foremost to tell the funder what they want to hear. A secondary job, however, is figuring out what project concepts and services are likely to be funded.
Depending on your perspective, the “right” issue may be highly fundable at a given moment, or the “wrong” issue might be. By definition, not every issue can be prominent at any given time—the word “prominent” does itself imply that an issue is necessarily and in some objective sense more important than another issue. It just means that some impetus or news or ideas have lifted it. If you’re a nonprofit, there is a limited amount that you can do to go against a particular funding tide.