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Teaching the Teacher: What I Learned From Technical Writing

We’re skeptics on the subject of grant writing training as such, but this summer I taught a “Technical Writing” course for juniors and seniors at the University of Arizona. The original course design wasn’t very challenging, so I decided to make it more nutritious by building a unit around grant writing; in a fit of cruelty, I gave the class the “Plan of Operations” section for the last round of Educational Opportunity Centers (EOC) funding (you can read the assignment sheet here if you’re curious). The RFP was on my mind because I’d just finished one and thought a single section of the narrative should be stretch the students’ abilities while still being doable.

Teaching a writing class shows the instructor how things that’ve become easy for him might be very hard for everyone else. Working with students and grading their assignments also made me realize how much tacit knowledge I’ve accumulated about grant writing—mostly through listening to Isaac tell war stories and berate me over missing sections when I was much younger. That was definitely a “trial-by-fire” experience. In a classroom, students should get a gentler but still rigorous introduction to grant writing, and that’s what I tried to do, even though teaching effectively is hard, just like grant writing; the skills necessary for one don’t necessarily overlap very much or very often. As a result, it’s worth describing some of what I learned, since teachers often learn as much if not more than students.

Breaking down the component parts of the process requires thought. As I said above, relatively little of my knowledge about grant writing was explicit and ready to be communicated. This is probably true of all fields, but I haven’t noticed how hard it is to articulate what to do and how to do it. In response to student questions, I often had to slow down and ask myself how I knew what I knew before I could answer their questions.

For example, because I knew a lot about TRIO programs, I knew that EOC aims to provide a very large number of people with a very small amount of help, direction, and information. Think of the amount of money per student and the amount of time invested in that student as correlated: less money means less time. Which approach is “better?” Probably neither. But I needed to find a way to make sure students could figure out what the RFP is really saying without too much prompting.

You can’t teach technical writing outside of the context of regular writing. Most students didn’t have well-developed general writing skills, so we had to collectively work on those at the same time they were trying to learn about grant writing as a specific domain. You can’t write an effective proposal without knowing basic English grammar and being able to write sentences using standard syntax. Most high schools simply don’t teach those writing skills, or, if they do, students don’t retain them. I’ve learned over time to incorporate basic rules in my freshman-level classes, and I definitely had to do the same in this class—especially because most students weren’t humanities majors and hadn’t been required to write since they were freshmen.

I’m not talking about abstruse topics like the gerunds versus present participles or a finely grained definition of the pluperfect tense. I’m talking about simple stuff like comma usage and avoiding passive voice (this is actually a good test for you: do you know a couple major comma rules? Hint: “When you take a breath / pause” isn’t one. If you’ve begun sweating at this self-test, try Write Right!).

Your proposal isn’t going to be rejected outright because you misuse one or two commas. Typos happen. But if grammar and syntax errors make it difficult to read, there’s a good chance that reviewers simply won’t try to read it. The same applies to your layout, which is why Isaac wrote “What Does a Grant Proposal Look Like Exactly? 13 Easy Steps to Formatting a Winning Proposal.” In addition, a proposal filled with typos and other errors signals to reviewers that you don’t even care enough to find or hire someone to edit your work. And if you don’t care before you get the money, what’s it going to be like after you get the money?

On the subject of what students know, Richard Arum and Josipa Roksa’s book Academically Adrift: Limited Learning on College Campuses demonstrates that an astonishingly large number of college graduates effectively learn nothing, academically speaking, over their four to six years of college life. It should be mandatory reading for anyone involved in postsecondary education.

You can’t be an effective grant writer without basic writing skills. People who can’t write complete sentences or coherent paragraphs simply need to develop those skills prior to trying to write complex documents. If you, the reader, are starting to write proposals and your own writing skills are shaky, consider finding a basic composition class at a local community college and taking that.

Reading RFPs is hard. Which is why I wrote “Deconstructing the Question: How to Parse a Confused RFP” and “Adventures in Bureaucracy and the Long Tale of Deciphering Eligibility: A Farce.” The EOC RFP is more than 100 pages, so I gave students the dozen or so pages necessary to write the “Plan of Operations.” Relatively few understood the inherent trade-off among the number of participants served, the cost per participant, and the maximum grant amount. Fine-grained details like this are part of what makes grant writing a challenge and, sometimes, a pleasure when the puzzle pieces slip into place.

There’s nothing to stop RFP writers from improving the organizational structure of their RFPs, but they simply don’t and have no incentive to. So I don’t think the inherent challenge of reading RFPs will go away over time.

A lot of students haven’t learned to write in the plain style: they use malapropisms, or pretentious diction that doesn’t feel right because they don’t trust themselves to use simple words correctly and in an appropriate order to convey meaning.

The best proposals balance imaginativeness and fidelity to the RFP. There is not a limitless number of possible activities to entice people into universities; if you’re proposing that leprechaun jockeys ride unicorns through the streets, shouting about the program through bullhorns, you’re probably erring on the side of being too, er, imaginative. If the only way you can conceive of getting students to college is by creating a website, you probably need more imagination.

Grant Writing Confidential is, in fact, useful. This isn’t just an effort to toot our own horn, but I gave students reading assignments in the form of blog posts, with about three posts required per day. The students who read the posts thoroughly and took the advice within wrote significantly better proposals than those who didn’t. When would-be grant writers ask us for advice these days, we tell give them much of the advice we’ve been giving for close to 19 years—along with a point to read all of GWC. It shouldn’t take more than an afternoon to read the archives, and someone who comes out on the other end should be better equipped to write proposals.

At some point, I’ll organize a bunch of the posts into a coherent framework for would-be grant writers and for others who simply want to sharpen their skills.

Nonprofit organization itself isn’t easy to understand. Nonprofits, despite the name and the associations with the word “corporation,” are still “corporations”—which means they have the organizational structure and challenges of any group of humans who band together to accomplish some task. People who work in nonprofit and public agencies already know this, but a lot of college students don’t realize that nonprofits require management, have hierarchies of some kind (the executive director probably isn’t doing the same thing as a “peer outreach worker,” at least most of the time, however important both roles may be), and that specialization occurs within the nonprofit itself.

People understand things better in story form. We sometimes tell “war stories” on this blog because they’re usually more evocative than dry, abstract, and technical posts. People hunger for narrative, and you need to tell a story in your proposal.

People who’re being taught usually want stories too, and when possible I tried to illustrate points about grant writing through story. But I didn’t realize the importance of this when I started. I should’ve, especially since I’m a PhD student in English Lit and spend a lot of my time studying and analyzing story.

Students prefer honest work over dishonest make-work, like most people. Too much of school consists of assignments that either aren’t hard or aren’t hard in the right way. We often call those assignments “busy-work” or “make-work.” Most group projects fall into this category. Students resent them to some extent, and I can’t blame them.

The cliche has it that success has many fathers and failure is an orphan. The same is true in proposals: if an application is funded, everyone wants to maximize their perceived role in executing it. If it isn’t, then Pat down the hall wrote most of it anyway, and we should blame Pat. Having a small group talk over the proposal but a single person writing it will result in both a better, more coherent proposal and in more satisfied writers, who are doing real work instead of watching someone else type—which usually means “checking Facebook” or chatting, or whatever.

In our own workflow, as soon as we’re hired we set a time to scope the proposal with the client shortly after we received a signed agreement and the first half of our fee. We usually talk with the client for half an hour to an hour and a half, and once we’ve done that we usually write a first draft of the narrative section of the proposal and draft a “documents memo” that describes all the pieces of paper (or, these days, digital files) that make up a complete proposal. This is real work. We don’t waste any time sitting in meetings, eating doughnuts, articulating a vision statement, or any of the other things nominal “grant writers” say they do.

Time pressure is a great motivator. The class I taught lasted just three weeks, and students had three to four days of class time to write their proposals. At the end of the class, many remarked that they didn’t think they could write 15 to 20 pages in a week. They could, and so can you. The trick, however, is choosing your week: you don’t want to write 20 pages two days before the deadline. You want to write them two weeks or two months before the deadline.

If you can’t, hire us, and we will. Assuming we have enough time, of course; we also take a fair number of last minute assignments, which often happens when other grant writing consultants quit or when a staff person realizes that this grant writing thing is harder than it looks. We’re happy to take those last-minute assignments if we have the capacity for them, but it’s not a bad idea to hire us in advance if you know you want to apply for a program.

Starting early gives you time to revise, edit, and polish. This advice is obvious and applies to many fields, but a lot of people don’t think they can do as much as they can until they’re forced to act because of circumstances. But little stops you from applying the same force to yourself earlier.

Conversely, Facebook is a great scourge to concentration. I taught in a computerized classroom that had an Orwellian feature: from the master computer, I could see the screens of anyone else in the classroom. Students who spent more time dawdling on Facebook produced worse proposals than those who didn’t. This might be a correlation-is-not-causation issue—worse writers might spend more time on Facebook, instead of Facebook causing worse writing—but I wouldn’t be surprised if Facebook and other Internet distractions are hurting people’s ability to focus for long periods of time. I think consciously about how to disconnect distraction, and, if it’s an issue for me, I can virtually guarantee it’s an issue for many others too.

People who have never written a proposal before aren’t really ready to write a full proposal. This might seem obvious too, but it’s worth reiterating that few people who’ve never tried to write a complex proposal can do it right the first time. Grant writing, like many activities, benefits from a master/apprentice or editor/writer relationship.

This, in fact, is how I learned to write proposals: Isaac taught me. Granted, he’s a tough master, but the result of difficult training is mastery when done. Viewers like watching Gordon Ramsay on TV because he’s tough and that toughness may accelerate the learning process for those on the other end of his skewer. I can’t do the same in class, which is probably a good thing. Nonetheless, whether you’re making an egg souffle or a Department of Education proposal, don’t expect perfection the first time through. Actually, don’t expect perfection at all, but over time your skills will improve.

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Federal Pass-Through Programs Illustrated: California Issues RFAs for the 21st Century Community Learning Centers – Elementary & Middle Schools and High School ASSETs Programs

Grant writing is inherently confusing—particularly when it comes to federal “pass-through” grant programs. A pass-through program is one in which the federal government passes grant funds to state or large local jurisdictions based on an allocation formula of some sort. Let’s take a look at one such program, 21st Century Community Learning Centers (21st CCLC).

The 21st CCLC program started about 12 years ago as a direct federal competitive program from the US Department of Education. Essentially, this program funded and still funds before- and/or after-school enrichment activities—including tutoring, arts and crafts, recreation, cultural activities, computer skills and so forth—along with family literacy and a few other odds and ends. Think of it as more or less a standard Boys & Girls Clubs of America program.

Not surprisingly, Boys & Girls Clubs make great 21st CCLC applicants, as long as they partner with a LEA (“local education agency” in education-speak) or public school, which they all do anyway. The program was well-funded, and we wrote lots of funded 21st CCLC grants around the country. The whole exercise was straightforward because there was one pot of money with fairly large five-year grants available, one annual deadline, and one set of criteria. Of course, this simple approach was too much for Congress, and about six years ago the 21st CCLC program was transformed into a pass-through structure. While every state is guaranteed some money, the smaller states do not get all that much and each state Department of Education runs their own RFA (“Request for Applications”, which is RFP in education-speak) process. The result of this “reform” is much confusion about the program, when to apply, and on and on.

The 21st CCLC situation in California illustrates how a fairly simple program concept can become fantastically complex when the feds take the pass-through approach. Since California is huge, it gets a huge 21st CCLC entitlement. Every few years, the California Department of Education issues not one, but two 21st CCLC RFAs. The FY 2012 RFAs were issued on October 7, including the 21st Century Community Learning Centers – Elementary & Middle Schools program and the 21st Century High School ASSETs (After School Safety and Enrichment for Teens) program, the latter being for high school students. Each RFA is 65 single-spaced pages long, with lots of qualifiers, charts, and tables that are too numerous to recite here. It gets better—there are also on-line application forms. In addition to meeting the basic 21st CCLC federal and state regulations, applicants—which can be LEAs, schools, nonprofits and public agencies—have to find an eligible partner school that does not currently have a 21st CCLC program, or, if it does, the existing program has to be in the last year of operation. Since 21st CCLC grants are actually five, one-year grants, a given school and potential 21st CCLC provider might be out of synch with the application process. This makes it challenge for a non-LEA applicant to partner with the right school at the right time to get a 21st CCLC grant.

Despite the layers of complexity that the California Department of Education and other SEAs (“state education agencies”—this is an acronym-heavy post) have added to the 21st CCLC program, it remains the single best way of funding an after school program. Assuming the red tape can be surmounted, a successful applicant is reasonably assured of five years of funding that can make an enormous difference in the lives of vulnerable children and youth (free proposal phrase here).

And keep in mind that the program is available in every state, as long as you can find it and figure out the application process. To help out, here are links to the 21st CCLC in New York and Illinois. Poke around your SEA website and you should find the 21st CCLC site. Then, determine the funding cycle, line up a school partner and be ready when the RFA is issued. While your investigating the 21st CCLC program, look for state-funded analogue programs too. For example, California has the After School Education and Safety (ASES) program. I’m not sure of the current funding levels for ASES, but it wins the unintentionally funny acronym contest, although it is pronounced “aces,” not as it appears.

Illinois has the better named Teen REACH (Teen Responsibility, Education, Achievement, Caring, and Hope program, but children as young as seven can participate, so don’t trust public acronyms. The best of worlds is to combine a 21st CCLC program grant with a state-funded grant, which, for those of you who are old enough to remember, means you will be able to double your pleasure, double your fun.

Other pass-through federal programs, such as HUD’s Community Development Block Grant (CDBG) program and the Office of Community Services’ (OCS) Community Services Block Grant (CSBG) program work similarly to the 21st CCLC program, except they’re even more complicated. I’ve written a bit about CDBG and CSBG earlier and won’t put readers to sleep with more minutia about them. The key point to remember with federal pass-through funds is that applicants have to understand both the underlying federal regulations, as well as the state/local application process.

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Writing Conversationally and the Plain Style in Grant Proposals and My Master’s Exam

The kinds of skills you learn by grant writing don’t only apply to grant writing.

Loyal Grant Writing Confidential readers know that in my other life I’m a grad student in English Literature at the University of Arizona. Last week I took my MA written exam, which consisted of three questions that I had to answer over a four-hour period—a bit like Isaac’s recommended test for would-be grant writers:

If we ever decide to offer a grant writing credential, we would structure the exam like this: The supplicant will be locked in a windowless room with a computer, a glass of water, one meal and a complex federal RFP. The person will have four hours to complete the needs assessment. If it passes muster, they will get a bathroom break, more water and food and another four hours for the goals/objectives section and so on. At the end of the week, the person will either be dead or a grant writer, at which point we either make them a Department of Education Program Officer (if they’re dead) or give them a pat on the head and a Grant Writing Credential to impress their mothers (if they’ve passed).

Except the University of Arizona lets you eat and drink tea if you want. Given the extreme deadline pressure, the exam demands that people who take it write quickly and succinctly. I e-mailed my answers to one of my academic friends, who replied, “You write so, well, conversationally, that I wonder how academics will view this. I find it refreshing.” Although this is an underhanded compliment if I’ve ever heard one, I take it as a real complement given how many academics succeed by writing impenetrable jargon. And “conversationally” means, “other people can actually understand what you wrote and follow the thread of your argument.”

This is exactly what I do whether completing a written Master’s exam or writing proposals. If you’re a grant writer, you should too. Proposals should be more or less understandable to readers, who probably won’t give you a very good score if they can’t even figure out what you’re trying to say. It might be tempting to follow the old advice, “If you can’t dazzle them with brilliance, baffle them with bullshit,” but although that might be a good strategy in arguments about politics in bars where your audience is drunk, it’s not such a good idea in proposals. I’ve spent most of my life trying to communicate clearly, in what Robertson Davies and others call the “plain style,” which means a style that is as short as it can be but no shorter, using words as simple as possible but no simpler.* The goal, above all else, is clarity and comprehensibility. If you’ve spent any time reviewing proposals, you know that an unfortunate number come up short on this metric.

Over the last decade and change, I’ve been trained to write proposals in such a way that any reasonably educated person can understand the who, what, where, when, why, and how of the proposal. This applies even to highly technical research topics, in which we write most of the proposal and include technical content and specifications that our clients provide. You should write proposals like this too. Sure, the academics of the world might raise their noses instead of their glasses to you, but they often don’t make good grant writers anyway. A good proposal should be somewhat conversational. People on average appear to like conversation much more than they like reading sentences skewed my misplaced pretension. If you manage to write in the plain style, people might be so surprised that they even find your work “refreshing.” And “refreshing” in the grant world means “fundable,” which is the final goal of all grant writing.

And, as for the exam—I passed.


* For more on this subject, read George Orwell’s “Politics and the English Language” (which I assign to my students every semester) and John Trimble’s Writing with Style: Conversations on the Art of Writing , which I’m going to start assigning next semester.

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Talent Search RFP Finally Published — But What A Stupid Deadline

Last Sunday I posed the question, “Searching for Talent Search: Where Oh Where Has the Talent Search RFP Gone And Why is It A Secret?.” I still don’t know why the RFP release date was a secret, but on Wednesday, the Department of Education finally published the Talent Search application instructions. Hallelujah, or as my now 24 year old son used to say at about age five, “Hallalulah!”

One minor problem: The deadline is December 28, dead center between Christmas and New Years Day. I wonder why the Department of Education would pick such a dumb deadline. A quick check of the calendar reveals that Christmas and New Years Day fall on Saturdays. Anybody who has worked for a public agency will know that almost all Talent Search employees will, at a minimum, take off December 24 and 31, and most will be on vacation from December 24 through at least January 3. Most folks want to combine vacation days with holidays and quasi-holidays to stretch out their time off.

Thus, there will be no one home to look at proposals submitted on December 28. Likely, because of the hullabaloo in D.C. with the start of the new Congress on January 3 and MLK day on January 17 (another opportunity to stretch a three day weekend into ten days off), not much will likely happen with Talent Search applications until at least the third week in January.

So why make Talent Search applicants work right through Christmas? The Talent Search team is either venal or just plain stupid. As Forrest Gump observed, “Stupid is as stupid does.”

You be the judge. Of course, if you really want to have a Happy Holiday, let us slave over your hot Talent Search proposal and you can hit those day after Xmas sales to do your part to bring the economy back.

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The Investing in Innovation Fund (i3) Notice Inviting Applications Finally Appears

NOTE: The Notices Inviting Applications (NIA) for Fiscal Year 2011 are now available. It took the Department of Education a year and three months to issue the second round, but I suppose that’s better than never.

Subscribers to our e-mail grant newsletter saw that the Investing in Innovation Fund (i3) RFP was (finally) released on Friday by the Department of Education, with a deadline of May 11. We’ve already written about i3 twice, including a post about its similarity to other Department of Education programs, like Goals 2000. We’ve also found one nasty trick in the RFP in our first reading.

Virtually every Department of Education RFP has a section at the start that clearly states what types of organizations are eligible applicants. This one doesn’t. Instead, the i3 RFP says on page 8 of 29 that:

Applicant means the entity that applies for a grant under this program on behalf of an eligible applicant (i.e., an LEA or a partnership in accordance with section 14007(a)(1)(B) of the ARRA).

What’s a partnership? Are nonprofits on their own eligible? If you find section 14007 in the American Recovery and Relief Act full text, you’ll see that the legislation is completely clear that an eligible entity is:

(A) a local educational agency; or
(B) a partnership between a nonprofit organization and—
(i) one or more local educational agencies; or
(ii) a consortium of schools.

(Emphasis added.)

So an LEA has to be involved for a nonprofit to apply, but presumably several schools could apply even if their respective districts were not involved in the project. Interesting, but curious. The text at the very beginning of the RFP lists the entities blockquoted above but doesn’t specifically say they are the eligible organizations. There are probably other gotchas too, despite the fact that ARRA was passed in February 2009. We first wrote about i3 in November 2009. The proposals won’t be reviewed until July 2010—almost 18 months after ARRA, which was designed to provide immediate stimulus fund to the economy, passed in Congress.

Another notable aspect to the i3 application process is that the grant writer has to understand the relevant sections of 407-page ARRA, the 29-page RFP, the 76-page application with lots of complex forms, and (get ready for it) the 212-page Final Priorities Notice. While i3 is a great opportunity with tons of money up for grabs, preparing a technically correct proposal will be fantastically complicated and not for the faint-of-heart or inexperienced grant writer. If you’ve never written a Dept. of Education proposal before, this is not a good starter. Isaac uses three monitors as a matter of course; I use two; but you probably need five to have all these documents open at once. Writer beware.